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How to understand SEO

2009-10-01T10:53:00.001-07:00

Q.Why do we need SEO?

A. Search Engine Optimization or SEO is a marketing tool used worldwide on the Internet in order to get higher ranking. Simple enough right?

Step1
Afraid it’s not that easy, in this discipline one has to look at various attributes of their website. From content to links, link backs and last but not least their structure. Once you have had a good look at your website content you have to remove any impediments that are preventing your site from achieving it’s rightful place in the search rankings on the Internet. Therefore the question is why do we need SEO?

Step2
Since we are still in the SEO infancy stage there are a lot of changes happening. The major understanding everyone is finally catching up on is that users searching have what they coin as “local intent”. Basically the user is looking for someone close to them especially if you are a retailer or a local hardware store.

whats is alt tag

2009-10-01T10:52:00.002-07:00

alt tags represent alternative text for a non text element. The most common use of alt is within the image element but before we start there is one point to make. the ALT tag does help you get a higher listing on the search engines. It's best to match your keyword where you can but obviously don't over do it cause the search engines don't like that. Also it's important to keep the keywords closest to the front of the text (if that makes sense). IE if you were selling milk bottles and your keyword was 'milk bottle' don't write the ALT tag as "picture of milk bottle" write something more like "milk bottle picture.An "alt" tag is code that is put into a Web site that gives more information about an image on the page. For instance, a picture of a map may have "Florida Map" as its alt tag. This is useful for a number of reasons. If an image doesn't show on the page, the alt tag information tells the viewer what the picture is about.

Heading Tags For SEO

2009-10-01T10:52:00.001-07:00

hese tags are used inside the body tag on your “headlines” or headings. Using headings in your text helps to accentuate your message to your visitors and tells the search engine spiders that the text is important.

This tag is more important

Keywords Tag

2009-10-01T10:51:00.005-07:00

The meta keywords tag allows you to provide additional text for crawler-based search engines to index along with your body copy. How does this help you? Well, for most major crawlers, it doesn't.Limit the number of characters between the quotes for content to 400 characters. This includes spaces and commas.

Keywords Tag

2009-10-01T10:51:00.004-07:00

Description Metatag

2009-10-01T10:51:00.003-07:00

This tag is used to briefly describe what the web page is all about. A few things to keep in mind about the description meta tag which is used by most search engines. Limit the number of characters between the quotes for content to 150 characters. This includes spaces and commas.

Title Tag

2009-10-01T10:51:00.001-07:00

The title tag is the single most important "on page" element in telling a search engine what your page is all about.Title words should be Maximum 70 characters.

Which Meta Tags Should You Use?

2009-10-01T10:50:00.002-07:00

For Google adding the Description Meta Tag won’t result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. So though you won’t get a ranking boost, if your write an interesting Description Meta Tag and Google uses it (not guaranteed), you might get a higher click through rate compared to a random snippet of text from your pages. All other meta tags (including the Keywords Meta Tag) are either completely ignored or won’t result in a SERPs boost.

What are Meta Tags?

2009-10-01T10:50:00.001-07:00

A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it. The meta tag is placed near the top of the HTML in a Web page as part of the heading.

TITLE Element

2009-10-01T10:49:00.002-07:00

Every html document must have a TITLE Element in the head section. Some refer to the element as a meta tag (title tag) which is incorrect nomenclature and could cause confusion with the title attribute. Here is a working example of the TITLE element... <br /> <br /><head> <br /><title>TITLE Element - Page Titles

Seo mistakes

2009-10-01T10:49:00.001-07:00

1. Broken information architecture - These are sites that fail to map the nature of the information they are providing into an understandable hierarchy. Bad for users and search engines.
2. Poor site usability - Results in poor conversion rates, poor lifetime value per visitor, and a less attraactive site for linking to.
3. Mismanaged internal link juice - Some sites allocate their link juice poorly, resulting in not enough of it going to their most important pages.
4. Content getting buried over time - A surprising number of sites that create huge amounts of content use publishing systems that buries stuff over time. Such a lost opportunity. People and crawlers are looking for this stuff, don't hide it!
5. Bad redirects - Why is is that every engineer who does not have a background in SEO defaults to using a 302 redirect? OK, that's probably unfair (you might even say ignorant), but it sure seems that way at times.
6. Poor titles and headers - Keyword tools are wonderful weapons. These are valuable for far more than SEO. Keyword tools tell you what language people use when referring to your products and services. Even in a world without web sites, this is something you would want to know. Then you need to make sure you have pages and content that addresses the major topic areas that relate to your business.
7. Insufficient content - No content (or tools) means no links means no traffic. It's that simple. What unique value are you offering a visitor to your web site? Why would someone link to your site?
8. Duplicate content - It's unbelievable how much duplicate content that some sites create. It's a common killer, and it's a very big factor in poor page rank management.
9. All flash site - Very, very pretty, but not a great experience for a crawler. This does not mean you can't have an (almost) all Flash site. Just make sure you offer text link navigation options and use a technique like Scalable Inman Flash Replacement (sIFR) to tell the crawler what is in the movie.
10. Same meta description (and keywords) on every page - These elements are included in duplicate content filter checks by the search engines. And, of course, the meta description is important because it often gets used as the description that the search engine uses for your web page, so make sure it describes the unique info to be found on that page.

idea softech solutions

2009-08-22T07:29:00.000-07:00